There's a Lorax movie based ahead of us! Yep, Universal Studios and Illumination Entertainment are working on a movie adaptation of Dr. Seuss's The Lorax. The film won't be a live-action adaptation, but a 3D CGI movie. Chris Renaud, Cinco Paul and Ken Daurio will team up to direct the Lorax movie. The film will be released on March 2, 2012: a quite symbolic date, that's the birthday of Dr. Seuss, who passed away in 1991.
Here's a first smallish official movie poster of the Lorax, it was spotted at the Licensing International expo 2010:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_hhZY2SAV67i_3kRhZ_Iy5Nb53x_Lwxixroz9uqflgaRjUy5KpZ0te6qNe2dOF3eXxu_wqM5QC6nzQtpv_70Qlu21AgkoEtO2-43MrKNiA7pOFLSe8Rr-r3HNGepVBg1U6Y0htdGT/s400/The+Lorax++Movie.jpg)
Plot:
"The Lorax is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and all is left is just a wasteland without any life..."
There is a strong environmental message in the Lorax that definitely echoes today's preoccupation with environment and ecology.
Here below a clip from a Lorax animated cartoon from the 1970s:
THE LORAXLet's hope that Universal Studios and Illumination Entertainment will do justice to the source material and that they will deliver a great Lorax movie!
:)