Sunday, 6 June 2010

The Lorax Movie

There's a Lorax movie based ahead of us! Yep, Universal Studios and Illumination Entertainment are working on a movie adaptation of Dr. Seuss's The Lorax. The film won't be a live-action adaptation, but a 3D CGI movie. Chris Renaud, Cinco Paul and Ken Daurio will team up to direct the Lorax movie. The film will be released on March 2, 2012: a quite symbolic date, that's the birthday of Dr. Seuss, who passed away in 1991.

Here's a first smallish official movie poster of the Lorax, it was spotted at the Licensing International expo 2010:

"The Lorax is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and all is left is just a wasteland without any life..."

There is a strong environmental message in the Lorax that definitely echoes today's preoccupation with environment and ecology.

Here below a clip from a Lorax animated cartoon from the 1970s:


Let's hope that Universal Studios and Illumination Entertainment will do justice to the source material and that they will deliver a great Lorax movie!